How can compilation albums broaden my brand awareness, sales and fans?
Did you know that music consumers discover new artists via compilation albums?
This makes sense when you think about it. Take for example a compilation album with 20 different artists. All these artists have a fan base (some large, some smaller). If the fan base of these 20 artists listen to the compilation, you have reached the combined fan bases of these 20 different artists!
If a potential new fan likes your song (which is likely as compilation albums usually contain tracks that are in the same genre, mood and/or feel) they easily can find your music, which gives you new streams, fans and more sales.
They would have never discovered you if your song was not listed on the compilation.